Reblog → Stop selling scarcity
Orchestra professionals, pay close attention to these words from Jeff Jarvis:
The real story in nonphysical goods is one of deflation. Value in once-scarce — well, once-controlled — commodities like news, information, and advertising decline as the internet explodes creation and competition. The internet also destroys the ability of many to control distribution and thus value. But at the same time, the internet drastically increases efficiency thanks to platforms and open distribution and the ability — no, the need — to specialize and collaborate.
This is why the old controllers of scarcity have such trouble rethinking and remaking themselves for the economy of abundance. Their reflex is to control more, when that only decreases value.
So stop selling scarcity. Scarcity has no value.
As Jarvis points out the theory holds true for performers, many of whom are finally beginning to understand that ‘putting our content and information out there is how it gets distributed, how we find new people, how we build new relationships, how we realize new value.’ [via Frank Chimero has a blog.]
