orchestra21

Someone tell me why so many institutions in this business - including many in my corner of it - still insist on acting this way. [Please don’t say ‘money.’]

Four years after we posted our first homemade videos to YouTube and they spread across the globe faster than swine flu, making our bassist’s glasses recognizable to 70-year-olds in Wichita and 5-year-olds in Seoul and eventually turning a tidy little profit for EMI, we’re – unbelievably – stuck in the position of arguing with our own label about the merits of having our videos be easily shared.

OK Go speaks about EMI’s insistence on prohibiting embedded playback of the band’s new self-produced video. Reblogged from Marco.org, quoting an excellent post at kung fu grippe.

Update: Mashable interviews OK Go’s frontman Damien Kulash about this issue. The line that caught my attention: ‘What we’ve always enjoyed about the Internet is that it’s not this marketer’s dream, it’s a creative person’s dream.’